About Social St
Social St is the full-service social and content agency from Born Creators Group, launched in 2025 to help brands stand out on social media.
The challenge
Social work is always on. Every client has a calendar of posts that keeps moving, briefs that need answering, rounds of feedback and approvals, and a monthly retainer that has to cover all of it. When the calendar lives in one tool, approvals in email and time in a spreadsheet, it’s hard to know whether a retainer is still on budget until the month is over.
One calendar for every client
Each client’s posts are planned in the Social Planner, a calendar that shows every post and its status: Draft, Pending, Approved or Rejected. Clients can review the calendar through a shared link, so approvals happen in one place instead of across email threads.
Retainers that set themselves up
Recurring work is set up as services with predefined tasks. When a retainer service is added to a project, its tasks come with it, so every month starts with the same checklist. Briefing templates make sure each new piece of work starts with the information the team needs, and feedback is collected against the project.
Time and budgets on every retainer
The team tracks time against each task, so the project budget shows how much of the retainer has been used. Resourcing shows who has room for more content and who is at capacity, before deadlines are at risk.
“Social never stops. With the content calendar, client approvals and our time all in one place, we know where every retainer stands in the middle of the month, not after it’s over.”
Rana Rahme, Social St
